Bonnie Omer Johnson is an author and teacher from Louisville, KY. Not only did she want to open a workshop for all life stages and backgrounds called "The Write Place", she needed some help reinventing her brand. See below how Charlie revived her brand by making her website come alive.
Thank you so much for the great work you've done for me. I am very pleased. You deserve some cookies!
- Bonnie Omer Johnson
Here's cartoon Charlie to help you answer that question.
(This video references things that happened when it was recorded in 2019, but the principles outlined are still true.)
Your brand is the face of your company. Don't get caught looking like Charlie does in this out-of-date suit. Update your brand when:
1. It's been 5 years.
2. Your company is struggling.
3. Your company has reached a new level.