Why use hashtags and how should I use them?
People search for hashtags on social media to find content that matches their interests. When you post with a hashtag, other people who search for that hashtag can find your post.
The lower the number of posts a hashtag has, the easier it is to get ranked higher in posts from that hashtag. However, it means ranking high in that hashtag will get less traffic. The reverse is also true. The higher the number of posts a hashtag has, the harder it is to get ranked higher in posts from that hashtag. However, it means ranking high in that hashtag will get more traffic. Smaller pages should target hashtags with fewer posts, and larger pages should target hashtags with more posts.
One of the biggest social media sites for using hashtags is Instagram. Here's some tips to help you get the most out of Instagram's algorithm:
1. 30 is the maximum amount of hashtags Instagram will let you use in one post. Maxing out your hashtags alerts the algorithm that your content might be spam. Use around 20 to stay safe.
2. Switch up your hashtags every once in a while. This can help you reach new audiences and prevent the algorithm from thinking you’re spamming.
3. Make sure you use your hashtags in your actual post. When Instagram sees that you put your hashtags in the actual posts, the algorithm knows that it's intentional. If it sees the hashtags are in the comments, it won't push your post in those hashtags as strong as it would otherwise because it thinks it's just some random person trying to tag your post in a hashtag. You can't cheat the algorithm by commenting with the hashtags yourself.
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