Google My Business: How To Get Ranked Higher On Google Maps
We all know that ranking high on Google Maps is the biggest way to market to local customers. Your local customers are going to be searching for things in their area. In the past two years, there has been 150% more searches for phrases like "near me now". It's more important than ever to try to be closer to the top on Google Maps. Bonus: If you're ranked higher on Google Maps, it will help your website's ranking on Google as well.
But how do you do that? And why is it that your competition is ranked so far ahead of you on Google Maps even though they're near equal in size and popularity to you?
If you knew you had to pay to get a higher spot on Google Maps, you would probably say it was worth it. And you can try to do that - you can pay for some google ads to give your Google Maps spot a boost. And, of course, that does help. But what if I told you there are some things you can do right now for FREE that can significantly help your Google Maps spot? Here's 5 free things you can do:
1. CLAIM YOUR LISTING.
If you have not done this, you need to do it. Period. Create a Google My Business account here and follow the instructions. You're not going any higher on Google Maps without doing that first.
2. Include Keywords In Your Description.
If you want people to find you when they search for something specific, you need to include that in your description. Otherwise they can't find you.
3. Encourage Your Customers To Leave Reviews On Your Google Maps Listing.
While Yelp reviews, social media reviews, and reviews on your website are all good and are all helpful in their own ways, reviews on google are just as important. If you get more good reviews on your Google Maps listing, it will help you get ranked higher. Encourage your customers to leave reviews on Google. I just had an experience where I saw a business do that recently, after doing my business with them, they sent me a text with a link to leave a review on their Google Maps listing. How did I find them? They were at the top of businesses near me on Google Maps. That process must have worked pretty well for them.
Interestingly enough, I've not heard a lot of people talk about this. But there's this app called Foursquare that helps people connect with business in their area. Not only is creating a Foursquare account a good idea for your business anyway, Google looks to see if your business has a Foursquare account, and it gives your account a higher score if it has one.
5. Connect Your Social Media.
If Google sees that you have social media accounts for your business, it gives you a higher score. Make sure you connect your social media pages in your Google My Business listing.
If you want help ranking your business, request a quote below!