Don’t Forget These Influencers: Community Leaders You Want on Your Side
Updated: Oct 10, 2020
Most of us understand that reaching leaders is important. It's worth the investment to reach people who will reach other people for us. We can reach more people through multiplication than by addition.
This one is similar to why it's a good idea to reach people who serve food and beverages: stylists talk to a lot of people all day long. A lot of them get asked about local businesses. The nice thing about stylists is that they can be more targeted than those in the food industry. If your business targets women, you might try to reach a nail salon. If your business targets men, you might try to reach a local barbershop.
Here's a list of leaders in your community that you might not have ever thought of:
1. LOCAL GOVERNMENT | OFFICIALS/DEPARTMENTS/REPRESENTATIVES
You might have thought of the mayor. But you may not have thought of the county clerk's office. You might not have thought of the head of the public works department. If you develop some connections in local government and are able to win them over to your business, it may prove to be more valuable than you realize.
2. CHURCHES | PASTORS/MINISTERS/PRIESTS
Unless there is something about the nature of your business that would put them in an awkward position, reach out to churches. Don't underestimate the influence of a preacher. Their opinion is valued by your community, and they are more active in your local business community than you realize.
3. SCHOOLS | PRINCIPLES/TEACHERS/COACHES
Want to reach almost every family in your local community? Reach the school faculty. Obviously this a good way to target kids, but what's less obvious is that it's an even better way to reach their PARENTS.
4. RESTAURANTS | SERVERS/BARTENDERS/BARISTAS
While reaching the manager or owner is good, reaching their workers is BETTER. Here's an example: I used to serve at a Cracker Barrel near Pigeon Forge, TN. Dollywood gave me free tickets every year for my whole family. Why? Because they knew people would ask me what there is to do in Pigeon Forge. IT WORKED. That's proof you shouldn't overlook the influence of people in the food industry.
5. STYLISTS | BARBERS/SALONS/MANICURISTS
This one is similar to why it's a good idea to reach people who serve food and beverages: stylists talk to a lot of people all day long. A lot of them get asked about local businesses. The nice thing about stylists is that they can be more targeted than those in the food industry. If your business targets women, you might try to reach a nail salon. If your business targets men, you might try to reach a local barber shop.
6. YOUR OWN COMPANY | EMPLOYEES/PARTNERS/ASSOCIATES
I bet you didn't see this one coming, did you? But think about it: how many times will your employees be asked about your company? INVEST IN YOUR EMPLOYEES. They will be your biggest advocates, for better or for worse. On the flip side, make sure you hire people who are loyal and who are leaders.
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